I have 13 years of experience and an award-winning track record in growing and cultivating the online and in-person presence of large communities and conventions through authentic brand storytelling, compelling imagery, engaging marketing campaigns and content, strategic paid advertising, consumer research, and community development.
I excel in creating epic events and awe-inspiring moments for creators, bloggers, fans, and geeks from all walks of life. I’ve worked hard to curate “Wow!” and wonderment wherever I wander. My favorite part of my work is to see that “best-day-ever” face on fans as they are blown away by the magical experiences they have at comic cons and geeky events. Read on to see what things I’ve had a hand in!
Programming and Content Coordinator | 2019-present | www.leftfieldmedia.com
About LeftField Media: LeftField Media is a boutique events company focused on developing face-to-face events in a range of communities rooted in contemporary culture and shared passion. LeftField Media is in the business of delivering one-of-a-kind omg-this-is-the-best-day-of-my-life events for people. A division of Clarion Events, Inc., the LeftField Media staff is comprised of “grown-ups” who are still just kids at heart. LeftField’s portfolio includes Awesome Con, Washington D.C.’s Comic Con; Rose City Comic Con, in Portland, O.R.; Anime NYC, a Japanese pop culture festival presented by Crunchyroll; and Anime Frontier, a first-of-its-kind Texas-based anime convention.
My role: I am the Programming and Content Coordinator on the comic portfolio of LeftField Media shows, including Awesome Con and Rose City Comic Con. I work to curate and program all of the show features, including panels and screenings, Jr. areas of the Show Floor for kids and their families, and specialty programming stages such as Pride Alley with a focus on LGBT+ content, and The Science Fair. I work closely with celebrities and their agents, professionals in the comic and pop culture industry, publishers, movie studios, TV networks, and local partners to create engaging, exciting, and on-brand experiences that fans love. In response to the COVID-19 pandemic, I programmed Awesome Con Online which included 27 hours of programming, and received over 117,000,000 media impressions.
Brand Marketing Coordinator | 2016-2019 | www.reedpop.com
About ReedPOP: ReedPOP is a boutique group within Reed Exhibitions, the world’s leading event organizer. ReedPOP is devoted exclusively to organizing and managing events, launching and acquiring new shows, and working with premium brands in the pop culture world to deliver once in a lifetime experiences for fans everywhere. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) West, East, South and Australia, Emerald City Comic Con (ECCC), Star Wars Celebration, ComplexCon and more.
My role: During my time at ReedPOP, I spearheaded and assisted with marketing efforts on events like C2E2, New York Comic Con, Star Wars Celebration, Emerald City Comic Con, BookCon, Star Trek: Mission New York, and more. I focused on strategic paid advertising, compelling social media, newsletter, and other marketing campaigns, community management and growth, fan surveys and consumer research, and local partner outreach. I am honored to have been presented 4 awards during my time at ReedPOP including the “Carpe Diem” award and the “Fan Fanatic” award, for my exceptional performance on the job and with our customers. As a result of my team’s marketing efforts on C2E2 2019, the show sold out of more than half of all available badge types for the first time ever and reached press impressions of 2,200,000,000 including features on Buzzfeed, Entertainment Tonight, Daily Mail, CNN and Today.
Co-Founder | 2013-2016 | www.geekgirlpenpals.com
geek girl pen pals
About the International Geek Girl Pen Pals Club: The International Geek Girl Pen Pals Club, also known as the IGGPPC, is an active and thriving group of worldwide geeks. Founded in March 2013 by Leslie Hunsinger and Emily Farquharson-Hall, the club was designed to bring together the nerd community through shared interests and a love of stationery. Each month, we pair hundreds of geek girls and guys with their nerdy soul mates using their ‘Top 5 Geek Loves’ to find the perfect match and so far, we’ve paired 15,000+ very happy pen pals. We’re proud to be spreading positivity, friendship, and fostering a truly loving community online and offline using the International Geek Girl Pen Pals Club.
My role: Emily and I began the club as a few social media pages and a Google form, where girls (and guys) could sign up to be paired with a pen pal from another place based on their geeky interests. After explosive growth in just 24 hours, we expanded to 4, then 8 staff in the first year. My main skills included branding, graphic design, web design, and creative social media and marketing campaigns. My main jobs included overseeing the club direction, strategy, and staffing, managing and writing for the blog, organizing special projects such as IGGPPCamp our birthday party, and our Halloween Party, and helping to facilitate online friendship building activities and pen pal pairings. The Club was honored to have been nominated for a prestigious Geekie Award for Best Website in 2014.
Co-Founder | 2012-2014
About NEPA BlogCon: (Now defunct) NEPA BlogCon is an annual, day-long conference that’s so much more than your average “Hey, let’s talk about blogging,” event. Besides offering you a chance to network with your fellow post slingers, NEPA BlogCon will include panels and sessions related to blogging, social media, marketing, Internet culture, creativity, technology, and more. There’s no other resource like it in Northeastern Pennsylvania. Don’t worry if you’re not a blogger – NEPA BlogCon is an event that draws students, educators, coaches, marketing pros, small business owners, non-profit multitaskers, creative types, and anyone else that’s interested in learning more about how to communicate more effectively online and make the most of the latest technology tools.
My role: I worked with 3 other fabulous women on a project known as NEPA BlogCon – a blogging, Internet, and technology conference for locals in Northeast Pennsylvania. My primary focus was on branding, graphic design, social media, and marketing. I also assisted with event coordination, strategy, planning, and logistics. NEPA BlogCon is NEPA’s first and only blogging and social media conference. In 2013, our conference raised over $5,000 for Blue Chip Animal Farms Refuge, a local no-kill animal shelter.