Brand Harajuku Mini for Target
What is it? Toddler & tween clothing (Ages: 6 months – 16 years)
Cost $4 – $50
Designer Gwen Stefani
Launch Date November 13, 2011
Website via Target.com
Twitter hashtag #HarajukuMini
A bit of background on Harajuku Harajuku is an area of Japan (the area around Harajuku Station on the Yamanote Line in the Shibuya ward of Tokyo, Japan.) and a well known home to fashion gurus who appear every Sunday dressed in such styles as Gothic Lolita, Visual Kei and Cosplayers.
I fell in love with Harajuku Mini at first sight, when I saw this epic commercial. I think it’s important that everyone watch the official Harajuku Mini commercial before reading on, because it totally mesmerized me when it came on the telly. Also – respect the Twitter hashtag at the end of the commercial! #HarajukuMini
Gwen told Women’s Wear Daily of this super ador line; “Harajuku Mini is a dream come true. I’ve always wanted to do a cool children’s fashion line inspired by the supercute and playful kid’s clothing you find in Japan.” Supercute doesn’t even begin to describe the line, which has kawaii written all over it. It’s mad affordable, too. (Most everything is under $30!)
I realize this post is a little late as the line launched November 13, 2011. Regardless. As I was walking through Target, finishing my Christmas shopping, I peeped a lovely purse out of the corner of my eye and realized I had stumbled upon the Harajuku Mini collection for Target!! I was so thrilled. And the purse (called a flight bag) was only $30! What a deal. My local target had the wallet, the flight bag, the luggage tag, and the suitcase with the adorable little Harajuku girls on them!
Check out this post from lilsugar.com that showcases lots of the pieces in this collection including the bag I scored!
And here are some of my other favorite pieces in the collection.
Here’s a video of Gwen Stefani talking a bit about the Harajuku Mini line.
According to sheknows.com, Target and Gwen plan six more installments of the line for 2012, which means more cute bag designs and maybe a few other items in the ‘one size fits all’ category. I’m hoping… maybe scarves, keychains and more office supplies. I just can’t wear those teeny tiny shirts Gwen! I guess I could always buy the clothes for my dog, Couscous… hmm…
A criticism of the line A writer at Crunchyroll.com is not a huge fan of the line. And the article is a good read. Also check out their 5 proclaimed authentic Harajuku fashion brands. Definitely worth reading :3
